Ruminatio is my own personal effort to better understand new media, the tactics marketers are using to improve performance, the trends that publishers are having to confront to provide new media solutions for readers and advertisers.

White Papers: Marketing Tools for Lead Gen & Thought Leadership

Sat, 07/26/2008 - 12:59 — Keith Gregory

Many marketers believe that white papers are solely the province of hi tech companies, but in reality they are a useful tool for any marketer whose offering or service is sophisticated, takes great effort to implement, has a long sales cycle or involves a radical revisioning of business processes.

Video in e-mail? Brilliant Fraud works well

Fri, 05/11/2007 - 03:53 — Keith Gregory

I've sometimes be asked by advertisers if we can serve rich media in our emails, and its been some time since I've seen flash in an email. I remember a piece that LenderLab did-- and I'll have to ask Dan Campbell if he still has it-- of a flying saucer. It was literally, out of this world.

Private Branded Newsletters

Thu, 05/10/2007 - 15:19 — Keith Gregory

The very first private branded newsletter solution I worked on was for Flagstar Bank. I believe they outsourced to the publisher I was working for at the time mostly because what we were going to charge for content and distribution was possibly less than they were going to pay to an ESP for distribution alone. And we never really provided great content. Trade publishers tend to be good at doing one thing- putting out niche content and selling advertising around the niche content.

What are the key ingredients for an outstanding private branded newsletter? And why do one at all?

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